Los Angeles - Although the U.S. market is famous for his penchant for big cars and gasoline do not make extravagant Ford Motor Company to introduce a variant of shame imutnya, Ford Fiesta in the mat LA Auto Show.Ford thinks it's like betting, and hope, the presence of Fiesta can provide distinct advantages for the sale of Ford who has always focused on the row of cars alone.
With the Fiesta, Ford seemed to want to prove wrong the belief is widespread, the automakers based in Detroit can not make a profit from small cars to be marketed at home alone.
"The importance of Fiesta for the company can not be overstated," Head of Global Marketing Ford, Jim Farley, "This is truly a monumental product for us," he added, as reported by Reuters on Friday (4/12/2009)
Ford had tried to approach the buyers who are interested in small cars, which is currently dominated by imported brands over the years.
Thus, until now Ford continued to provide programs to teach its dealers how to sell smaller cars, a skill that may have stopped growing after years of relying on sales of large SUVs and pickups.
Fiesta is the latest model unveiled at the LA Auto Show can be reached by consumers in North America in early summer, as one of Ford's mainstay for 2 next year.
Ford Fiesta equipped with 1.6 liter capacity engine, 4 cylinder, technology-independent Twin Variable Cam Timing (Ti VCT), so as to generate power to reach 119 hp, and torque of 109 ft.-lbs.
Equivalence is also equipped with Advanced Power Shift 6-speed automatic transmission and the Electric Power Assist Steering (EPAS).
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