TOKYO, Prius hybrid compact car, Toyota has become the pride of the top selling of 2009 in Japan. This is the first time the Prius such achievement since first launched in 1997.According to analysts in Tokyo, the success of the Prius can not be separated from the factors that provided incentives for the Japanese government fuel efficient cars and environmentally friendly.
Triple
Prius sales in Japan during 2009 was almost 3 times the previous year, ie 208,876 units, according to data released by Japan Automobile Dealers Assocication (Jada).
This is for the first time the Prius also beat Suzuki Wagon R, a small car with the most sales for 5 consecutive years in the country are the Rising Sun. Other models also defeated the Prius was the Honda Fit (in Indonesia known as the Jazz).
Stimulus Japanese government introduced last year to make the Prius buyers can save up to 394,500 yen or approximately USD 40 million for the cheapest version. However, once government incentives ended on September 30 last year, Prius sales also fell.
"The Prius is one of the most profitable model," said Yoshiaki Kawano, an analyst at consulting firm CSM Worldwide in Tokyo. Meanwhile, Vice President of Toyota Motor, Yoichiro Ichimaru Bloomberg interviewed January 5th admitted that reducing taxes and subsidies from the Japanese government gave a role in increasing sales of the Prius.
Prius Gen-3 is sold at 2.05 million yen (USD 200 million) and 3.27 million yen (USD 327 million) with fuel consumption 7 percent more efficient than previous models. Claim Toyota Pirus fuel consumption in accordance with the sandard test in the country, 38 km / liter.
Prestige Symbols
Many big Japanese car owners to replace its luxury vehicles, such as the Mark X and Crown with the Prius, said Hiromi Inoue, Manager of Tokyo Toyopet, dealer with the biggest sales of Toyota hybrid in Japan.
Hybrid car has become a symbol of prestige in Japan. "With hybrids, they do not need to lose prestige, although to use a car with a smaller size," he said.
Also described, for sale mengenjot Prius, Toyota has lowered the price to 12 percent in order to compete with the Honda Insight. As a result, Toyota earned a profit now only 200,000 yen per unit of the Prius.
From the sale of Crown, Toyota's gain 1 million yen and the Lexus LS sedan 2 million yen. The statement was made by Koji Endo, Managing Director of Research in Tokyo. In the meantime, Takanori Yokoi did not want to tell the Prius profitable.
One Trillion Yen
Toyota has spent 1 trillion yen to develop hybrid cars that started in the 1990s. The company had benefited from the Prius Gen-3.
Toyota targets sales of 1 million hybrid cars per year between 2010 and 2020. All the models have a hybrid version from 2020 until 2030.
Meanwhile, the number three producer of Japanese cars, Nissan will also introduce fuel efficient car that potentially undermine the Prius. Meanwhile, Honda plans to introduce two more hybrid models this year.
Car sales in Japan during December and up 37 percent, increase for 5 consecutive months of falling since August 2009. However, sales for 2009 is lower than the 9.1 percent the previous year
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